![]() The call to action does not have to be positive, although that would often be the desired outcome. A call to action is what is being asked of your customer based on what has been presented to them in the past. In any case, the one constant will always be the call to action. As your organization moves forward, there may be transitions to more advanced software tools, corporate mergers or acquisitions (resulting in the decommission of duplicative systems), new products/offerings, etc. Software and organizations have different names for it. What succeeded and why? What was an overwhelming failure? If customers/prospects abandoned, where were they on their journey(s)? Every part of the strategy revolves around one component the Call to Action. To truly understand, and therefore, shift momentum, a strategy’s metrics need to be captured and analyzed. Strategies change, as they need to, in these dynamic times, in response to constantly changing customer needs, economic fluctuations, competitive landscape, etc. One might argue that the core of the solution is the strategy-the “how do we use the data, tools and big brains at our disposal to reach the desired customer (or the customer that desires us)?” The strategic initiatives are what lead to positive performance in the marketplace. This is an interesting question, and your response may have likely changed throughout your career as new technologies and methods for reaching your customers and prospects have evolved. ![]() James Craig, Associate Director in the Customer Experience Optimization practice at Merkle, explores this question and the best practices to be considered. ![]() This paper presents GHOST and the status of the current effort to provide a true multi-spectral, multi-sensor, and multi-actor M and S environment through simulation of scenarios with combined IR and RF sensors operating in a common environment.What is at the core of an omni-channel marketing solution? This is an interesting question, and your response may have likely changed throughout your career as new technologies and methods for reaching your customers and prospects have evolved. For multi-spectral IR and RF simulations, the General High-Fidelity Omni-Spectral Toolbox (GHOST) has been built on the DMISE framework to allow for integration of models across the electromagnetic spectrum. These factors led to the development of the Dynamic Model Integration and Simulation Engine (DMISE) which provides a flexible and extensible framework for integration of different models into a common simulation by defining the interfaces for the simulation components. Attempting to combine the two modalities through integration of existing M and S tools specific to each application domain has historically proven nigh impossible. A prime example of this effect is the development of infrared (IR) and radio frequency (RF) models, which have different large scale phenomenology and have, therefore, developed as separate M and S domains. Furthering this difficulty is that the models have likely developed disparate concepts of the world in which they operate. When a future application requires interaction of multiple M and S approaches that have developed independently, it is difficult, if not impossible, for the models to integrate into a common environment. Typically, models are developed for a single application area where they tend to become domain specific as the complexity of a single model grows. ![]() One major struggle for modeling and simulation (M and S) over the past decades has been the development of individual models in isolation. ![]()
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