![]() ![]() ![]() Being visible there will automatically bring you more leads and, by extension, sales (as long as your website pages are optimised for conversions). Returning to the metaphor of a shopping window, Google is your city’s, or even country’s, largest shopping street. If you are interested in reading more, Siteguru offers an enormous amount of free SEO resources. If you aren’t familiar with SEO, we have added a short description in the Appendix. We will soon walk you through some basics and point out the general direction if you’d like to fall deeper into this rabbit hole. SEO research is a complete field of its own, deserving its own guide. SEOĪ good website page can’t be written without considering the almighty Google. The most important thing is that we write texts we believe will speak to our target audience in the most logical and efficient way. (Just let us know what you have in mind). ![]() If you have crazy ideas of how to present your message in a powerful way, it’s fine. If you want to follow the structure we suggest, it’s fine. This means if you want a website page to simply be plain text running up and down the page, it’s fine. Instead of being bound by pre-determined design-imposed structures, we can present things in any way we want. That makes things a whole lot easier for us, the text creators. Unlike other CMS’ that traditionally rely on templates, Webflow traditionally doesn't. This means you can structure the text in any way or form you think best conveys your message, and our designers will then make it look beautiful and compelling to read. Using Figma and then Webflow leaves our creative process with no legacy or boundaries to follow for your text, so designs are easy to alter and iterate. We help each other to craft truly beautiful website texts, together.Īt Up Strategy Lab, we also believe in freedom – both for the design interfaces and texts. At Up Strategy Lab, we get inspired, write, iterate, and learn. While you are at it, do remember that you don’t have to be a copywriter to write good copy. Once you complete the value proposition workshop, it is time to get your hands dirty with crafting your website! This will be a frustrating exercise sometimes, but it will also be extremely rewarding once you find your groove – just the right touch and feel for your copy and design. The results of your value proposition workshops will guide the creation of your website texts. If you need inspiration or guidance, do read our guide on it. If you haven't already, it is time to craft your value proposition(s) together with your team. To us, it is the most powerful tool out there to truly understand our customers. Presuming you have worked with us previously or read our other posts, you will be aware of how highly we regard the Value Proposition Canvas. Up Strategy Lab’s Process - From texts to final design Let’s dive into each of these points now. Writing tips and tricks for both inexperienced and seasoned writers.The Tesla-example: Crafting copy based on Tesla’s value proposition.The five steps of a successful web page text writing process.The elements of a webpage, including meta texts and the structure of the content.How does Up Strategy Lab design the writing process?.This article will cover the following points: In this article, we will discuss the most important ones as well as the process we – at Up Strategy Lab – follow while working on web pages for our customers. Highlight the positive outcomes for customers who use your products and services.Ī web page consists of several elements. Make promises of how you and your products will solve their problems better than anyone else. ![]() Instead of giving a long list of the features of your best selling products, all your communication on your home page should tell all segments of your customers what you can do for them. In B2B, however, that is just not good enough. If you ran a corner shop, you might showcase your best-selling products there. Similarly, the home page is not a place to talk about yourself. If you ran a corner shop, I bet you wouldn’t hang a big portrait of yourself in the show window. Simply put, a good home page with strong copy, converts prospective customers to hot leads.
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